LOVE OF BEAUTY IS TASTE. THE CREATION OF BEAUTY IS ART.

Our craftsmanship starts with selecting new Lilies of Life. We are always on the lookout for new shapes and colours. We then choose the best and most beautiful lilies to breed and these are cultivated by selected Dutch bulb growers.

Sometimes it takes a few years until we have enough lily bulbs. As soon as they have been harvested in the autumn we package them at our own cooling and preparation company, so that they can be kept in storage for up to a year, providing year-round availability.

Every week, we leave around 200,000 bulbs to slowly defrost before they are planted. We plant them using our lily planter, which drills holes into which we plant the bulbs.

In our greenhouse its always spring, which is the best climate for lilies. The greenhouse is fitted with the latest technology, so that every plant receives what it needs to grow into a fully grown Lilies of Life product.

In around 11 weeks Lilies of Life are mature enough to be harvested. After they are harvested they are packaged in just 30 seconds. To prevent quality deficiencies caused by a lack of water, they are put in water, which contains a post-harvest product for a longer vase life.